01
Leaders generate leads — not pages.
Company pages get a polite scroll. People with a point of view get DMs, replies and meetings.
LinkedIn Social Selling
Your buyers don't follow companies. They follow people they trust.
I help founders and senior leaders turn their personal LinkedIn into visibility, authority and warm inbound — in their own voice, never AI slop.
No ads Your voice, not AI Word-of-mouth grown
7
years specialising
500+
leaders coached
F500 & YPO
executives advised
£0
spent on ads
The shift
Business has become personal.
B2B doesn't happen between logos anymore. It happens between people who already know, like and trust each other long before the first call.
02
Quality over quantity.
One thoughtful post that sounds like you beats a feed of forgettable noise. We focus on signal, not volume.
03
The content has to come from you.
Your judgement, your stories, your nuance. We craft the system — you keep the voice.
Manifesto
"We sell to humans. So we lead like humans — with a point of view, a voice, and the courage to be specific."
Trust-led social selling, not spray-and-pray.
AI assists. It never replaces your voice.
Warm leads close faster — and at better terms.
The method
A four-stage system, refined over 500+ one-to-ones.
Each stage builds on the last. No templates, no ghostwriters pretending to be you — just a system that turns who you already are into measurable authority.
01
LinkedIn Due Diligence
A forensic audit of how your profile, content and network are actually performing — and what's blocking inbound.
02
Optimise
Rebuild your profile as a positioning asset. Sharpen the narrative. Make the first impression unforgettable.
03
Boost
Activate a weekly content rhythm rooted in your voice. Build authority signals that compound month over month.
04
Scale
Convert visibility into warm inbound — repeatable conversations, intros and pipeline without a single ad.
Ways to work together
Three ways in — all built around your voice.
Done for you
We run your LinkedIn engine.
Strategy, content production in your voice, profile optimisation and inbound management — fully managed by me, one-to-one.
- Voice-led content captured from you
- Considered publishing & engagement
- Monthly authority reporting
Hybrid
I build the machine. You keep it.
Done-for-you to start, then a 3-step training so you (or your assistant) can run it yourselves. I build it with you, hand it over, and you're never dependent on me.
- Done-for-you launch phase
- 3-step training & full handover
- Independence by design
3-Step Training
I teach you the system.
A focused training programme for leaders who want to own this end-to-end. Walk away with a profile, a method and a content rhythm.
- Three intensive working sessions
- Personal playbook & templates
- Founder-friendly pace
Who I work with
For leaders whose name is the asset.
Founders
Building category presence and a moat around their name.
C-level execs
CEOs and COOs raising visibility for the next chapter.
Senior experts
Operators turning hard-won expertise into authority.
Leadership teams
Aligned voices that amplify the company narrative.
What leaders say.
Full case studies available on request — most of my work is confidential.
Juliana helped me sound like myself on LinkedIn for the first time. The right people started reaching out — quietly, consistently.
Ana
Founder, SaaS startup
Juliana's method made LinkedIn feel like me — not a brand exercise. The right people started showing up.
Mark
YPO leader
She rebuilt how I show up online. My profile now does the heavy lifting before the first meeting.
Peter
CEO, tech company
I finally have a LinkedIn presence that reflects the leader I actually am. Inbound leads now come through regularly.
Sofia
Marketing Director, multinational in manufacturing
About Juliana
Seven years inside the rooms where decisions are made.
For the last seven years I've worked one-to-one with Fortune 500 executives, founders, YPO members and startup founders on the same question: how do you build a personal presence on LinkedIn that earns trust before the meeting?
My practice has grown almost entirely by word of mouth — leaders introducing me to peers they respect. Brazilian-born and UK-based, I bring a directness that cuts through corporate fog and a warmth that makes the work feel personal, because it is.
Over those years I refined a proprietary method that's helped 500+ leaders turn LinkedIn from a chore into an authority engine. And I'm genuinely excited about what's next: the marriage of human voice and AI done right — not the slop, the craft.
7y
Specialism
500+
Leaders coached
F500 · YPO
Trusted by
Let's talk
Ready to become the voice your industry trusts?
Start with a 10-minute call. We'll see if there's a fit — no pitch, no pressure, just a candid conversation about your goals on LinkedIn.